The new book "The Art of Selling in Practice- Practical training guidebook” is the first publication on the market, which presents issues related to the use of professional techniques and sales methods in so practice way. This is not just an attempt to describe commercial skills from a typically theoretical part. It is also not a copy of American's books from the 80's.
It's just a practical guidebook to the art of selling. We think "The Art of Selling in Practice" is a position, that we can recommend to anyone who has ever touched with sales in any way. We believe. that this practical guidebook of sales techniques will awaken your passion for active sales.
Main features:
-The first so practical book without unnecessary theoretical knowledge,
- Just professional training materials for real sales leaders,
- Many practical examples supported by the author’s training and sales experience,
- Practical knowledge of the role and the construction of questions through interrogative pronouns,
- Many inspiring exercises forcing the reader for his own reflections,
– Techniques for overcoming price objections presented in an easily understandable way,
- 291 pages on "how can I do it to sell more and more in higher prices".
All the techniques and methods discussed are supported by practical examples, which facilitates the use of knowledge in our daily sales struggles. "The Art of selling in practice" allows you to illustrate the entire structure of the sales conversation’s structure by discussing each of its element individually.
All the techniques and methods discussed are supported by practical examples, which facilitates the use of knowledge in our daily sales struggles. "The Art of selling in practice" allows you to illustrate the entire structure of the sales conversation by discussing each of its element individually.
The reader together with an author About the author go hrough the next stages of the sales process:
- Preparing for sales pitches
- Introduction and opening techniques
- Analysing of customer’s needs
- Presentation with using benefits language for recognized needs
- Closing Sales
The most important advantage of this position is, that the book's content is provided to the reader in such a way as to engage him in formulating his own conclusions, encourage constructive thinking and his own creative work.
This is an author's answer to numerous inquiries by training participants to publish a practical guide to commercial art. The author has got a lot of success in winning multimillion-dollar contracts with strong price pressure. That is why he tries to provide expertise in the structure of the sales conversation, application of open questions and all other crucial commercial competences in terms of our sales efficiency
Everything is supported by practical examples that can be successfully applied in ours daily sales struggles. The author shares not only a portion of knowledge, but above all sales practices. The effect of reading is an incentive to try out the known techniques.
"The Art of selling in practice" is a sort of a redesign of professional sales training. Many of the contained contents were as a result of numerous observations from the training room and as a result of sales training carried out at the workplace. The book is addressed for every person who has got experience in sales.
Both a budding commercial employee and experienced internal trainer, sales manager and trader will find a lot of content in the sale itself and in the design of professional sales training. The modern sales man can very quickly evaluate both substantive training and publishing content in terms of the experience of the author himself. Sales staff, who were among the first people who have had the opportunity to read this book, summarized it as follows:
"The author really knows what he writes about, nothing to add, nothing to put it.
This book is the same sales practice."
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Paperbook:
AMAZON UK: 30,95 GPB
AMAZON JAPAN: 4 507,00 JPY
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At the outset
1. Effectiveness of sales techniques
2. The structure of sales conversation in practice
3. Professional methods for preparing for sales talks
3.1 Greetings and openings techniques- how to effectively start sales pitches
4. Everything you need to know about needs analysis
4.1 Why do we buy at all?
4.2 The most effective sales technique- professional preparation
4.3 The role of closed questions and their construction through interrogative pronouns
4.4 The construction of opened ended questions in practical examples
4.5 How to engage and motivate customers to further answers through clarifying questions
4.6 Using of opened ended questions through interrogative pronouns
4.7 Other examples of constructing questions and their impact on sales efficiency
4.8 Questions tags and their impact on the effectiveness of analysis customer’s needs
4.9 Succession of questions and their impact on sales success
4.10 Examples of effective open ended questions and the stages of asking them
4.11 The rules of asking questions in sales
5. Everything you need to know about using benefits language
5.1 What is the benefits language
5.2 Concepts of features, advantages and benefits on practical examples
5.3 Communicating by benefits language with specific word phrases
6. Overcoming objections and closing sales techniques
6.1 Objections and their origin
6.2 Techniques for neutralizing objections
6.3 Paraphrase in practical application
6.4 Closing sales
7. Overcoming price objections
7.1 Price and its function in processes of selling and buying
7.2 How to deal with strong price pressures in practice
7.3 Price negotiations- what can be negotiated around the price
8. Time management on sale
Finish, or maybe the beginning of changes