Let’s see some typical objections to attend in sales trainings:

- We have already employed people who have been attending in sales trainings. That’s why we do not need sales trainings.

- We believe that our salespeople are so motivated that they attend in sales training on their own.

- We possess our own internal soft skills trainer. Therefore, we don’t need sales trainings. He knows everything.

- We know better how to sell our products.

- Our branch is different.

- We have another expenditures.

- We have a sales director who should conduct sales trainings.

- We need to cut all costs (lack of faith, that trainings can bring results, at all).

- We don’t need sales trainings, but we only need people ready to work.

How can we convince such as customers?

Most often, there is huge resistance to attend in sales trainings.

What will happen? if there was huge routine in sales competences and we would not offered people occasion to show them another sales solutions, another sales methods?

We just rob both themselves and ourselves.

Christopher Czuprynski

Sales trainer. Author. The owner of Sales Power School

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